HRS Workforce Travel
A digital platform designed to manage the complex travel and accommodation needs of project-based and crew deployments.
Role
Senior Product Designer
Target customers
Industrial, energy, media
Years
2023 - 2024
Location
Europe & Vietnam (Engineering)
Product team
1 Product Designer UX/UI
1 Product Manager
1 Business Analyst (PO)
1 Lead Engineer
Product solution
Desktop app + companion app
B2B enterprise SaaS
Desktop application designed for project managers and their workforce crews alike — to book, manage, and adapt hotel accommodations in just a few clicks
Mobile companion app
Traveler crew app for project, accommodation and itinerary information
Results
Business impact
The Workforce Travel Platform delivers up to 93% process cost savings by automating reconciliation, reducing errors, and cutting call-center reliance, while reusing 65% of our Crew Transportation foundation to accelerate time-to-market and optimizing design and development resources
Process cost savings
Process cost savings
Resuable UI & front-end components
Resuable UI & front-end components
New revenue sources: SaaS + App
New revenue sources: SaaS + App
New business sectors
New business sectors
Summary
We at HRS saw a $325B opportunity in unmanaged workforce travel for industries in construction, energy, and media
The target market are for crews traveling for extended projects that account for over 22% of total global travel spend, but these are often managed inefficiently with manual or offline methods.
HRS's Workforce Travel platform is targeted at companies sending crews on location for long periods of time, such as those in the construction, energy, media and mining industries.
The platform uses AI and automation for procurement, booking, digitised invoice reconciliation and payments for this type of travel. It offers travel managers the ability to receive detailed reports from project managers, or whoever is in charge of crew travel.
HRS Workforce Travel
HRS Workforce Travel
A digital platform designed to manage the complex travel and accommodation needs of project-based and crew deployments.
Role
Senior Product Designer
Target customers
Industrial, energy, media
Years
2023 - 2024
Location
Europe & Vietnam (Engineering)
Product team
1 Product Designer UX/UI
1 Product Manager
1 Business Analyst (PO)
1 Lead Engineer
Product solution
Desktop app + companion app
B2B enterprise SaaS
Desktop application designed for project managers and their workforce crews alike — to book, manage, and adapt hotel accommodations in just a few clicks
Mobile companion app
Traveler crew app for project, accommodation and itinerary information
Results
Business impact
The Workforce Travel Platform delivers up to 90% process cost savings by automating reconciliation, reducing errors, and cutting call-center reliance, while reusing 65% of our Crew Transportation foundation to accelerate time-to-market and optimizing design and development resources
Process cost savings with manual labor reduction
Process cost savings with manual labor reduction
Resuable UI & front-end components from updated design system
Resuable UI & front-end components from updated design system
New revenue sources: SaaS + app
New revenue sources: SaaS + app
New business sectors
New business sectors
New business sectors: Construction, energy, media
Summary
We at HRS saw a $325B opportunity in unmanaged workforce travel for industries in construction, energy, and media
The target market are for crews traveling for extended projects that account for over 22% of total global travel spend, but these are often managed inefficiently with manual or offline methods.
HRS's Workforce Travel platform is targeted at companies sending crews on location for long periods of time, such as those in the construction, energy, media and mining industries.
The platform uses AI and automation for procurement, booking, digitised invoice reconciliation and payments for this type of travel. It offers travel managers the ability to receive detailed reports from project managers, or whoever is in charge of crew travel.
Customer Problems
Workforce travel is unpredictable — project timelines shift, crews rotate, and costs constantly change.
Traditional business travel tools were never designed to handle the scale and complexity of managing crews in industries like construction, energy, and media. As a result, companies still rely on manual processes with spreadsheets, calls, and emails—methods that can’t keep up and often lead to errors, delays, and rising costs.
Traveler UX booking issues
Crews often self-book or deal with clunky mobile/web tools which cause misalignment with travel policies
Fragmented ecosystem
Multiple tools and stakeholders with no centralized platform, making coordination difficulty
Manual & offline processes
Heavy reliance on spreadsheets, phone calls, and emails leading to inefficiency and errors
Booking complexity
Frequent last-minute changes, extensions, and crew swaps are hard to manage without automation.
Budget & cost control challenges
Lack of visibility into spend across projects as well as difficulty in proving savings or ROI to management.
Duty of care & disruption management
Lack of real-time crew location tracking or automated response to disruptions.
The Approach
How we were approaching this problem to help our customers
I worked with product marketing to create this video using Synthesia AI video platform.
Solution
Solution Demo
What our platform solution offers to our customers' needs
I worked with product marketing to create this platform demo video using Synthesia AI video platform.
Customer Benefits
Reinventing Workforce Travel with AI & Automation for Seamless Management of Complex Projects
Enterprise-wide visibility & collaboration
Enterprise-wide visibility & collaboration
Smarter hotel selection with AI
Smarter hotel selection with AI
One-click booking & payment automation
One-click booking & payment automation
Seamless traveler management & crew swaps
Seamless traveler management & crew swaps
Global scalability with data-driven insights
Global scalability with data-driven insights
Customer Problems
Workforce travel is unpredictable — project timelines shift, crews rotate, and costs constantly change.
Traditional business travel tools were never designed to handle the scale and complexity of managing crews in industries like construction, energy, and media. As a result, companies still rely on manual processes with spreadsheets, calls, and emails—methods that can’t keep up and often lead to errors, delays, and rising costs.
Traveler UX booking issues
Crews often self-book or deal with clunky mobile/web tools which cause misalignment with travel policies
Fragmented ecosystem
Multiple tools and stakeholders with no centralized platform, making coordination difficulty
Manual & offline processes
Heavy reliance on spreadsheets, phone calls, and emails leading to inefficiency and errors
Booking complexity
Frequent last-minute changes, extensions, and crew swaps are hard to manage without automation.
Budget & cost control challenges
Lack of visibility into spend across projects as well as difficulty in proving savings or ROI to management.
Duty of care & disruption management
Lack of real-time crew location tracking or automated response to disruptions.
The Solution
How we were approaching this problem to help our customers
I worked with product marketing to create this video using Synthesia AI video platform.
Customer Benefits
Reinventing Workforce Travel with AI & Automation for Seamless Management of Complex Projects
Enterprise-wide visibility & collaboration
Enterprise-wide visibility & collaboration
Smarter hotel selection with AI
Smarter hotel selection with AI
One-click booking & payment automation
One-click booking & payment automation
Seamless traveler management & crew swaps
Seamless traveler management & crew swaps
Global scalability with data-driven insights
Global scalability with data-driven insights
Solution Demo
What our platform solution offers to our customers' needs
I worked with product marketing to create this video using Synthesia AI video platform.
Features
Dashboard & Project Management
Provides operations managers with a centralized view of all active, planned, and archived projects. It combines high-level KPIs with detailed project tracking, enabling both strategic oversight and tactical action.
Visibility & control
Gives managers a real-time snapshot of financial performance and compliance.
Project status & key alerts
Keeps managers informed with real-time flags on missing crew data, pending bookings, or budget risks
Operational efficiency
Reduces manual tracking across spreadsheets by consolidating data into unified view.
Operational efficiency
Reduces manual tracking across spreadsheets by consolidating data into unified view.
Visibility & control
Gives managers a real-time snapshot of financial performance and compliance.
Project status & key alerts
Keeps managers informed with real-time flags on missing crew data, pending bookings, or budget risks
Features
Project details & workforce overview
A central hub for project managers overseeing workforce travel. It provides a comprehensive view of project-specific KPIs, workforce groups, accommodation, and booking workflows — enabling managers to plan, monitor, and act with efficiency.
A central hub for project managers overseeing workforce travel. It provides a comprehensive view of project-specific KPIs, workforce groups, accommodation, and booking workflows — enabling managers to plan, monitor, and act with efficiency.
Bulk-booking feature
Enables project managers to book entire workforce groups in one step — saving hours of manual effort.
Quality assurance
Empowering project managers to spot risks, track savings, and keep projects on time and on budget.
Faster decision-making
For project managers handling complex crew logistics thanks to clear project overview
Bulk-booking feature
Enables project managers to book entire workforce groups in one step — saving hours of manual effort.
Quality assurance
Empowering project managers to spot risks, track savings, and keep projects on time and on budget.
Faster decision-making
For project managers handling complex crew logistics thanks to clear project overview
Features
Hotel Preference & Booking Automation
Automation then enables the booking and payment scenarios for each team with one click. Moreover, the technology monitors bookings across projects to prevent double bookings of teams and/or individuals. Traveler management, communications, booking updates and the exchange of team members — including employers and contractors — is handled easily via an intuitive app and “crew swap” function.
Automation then enables the booking and payment scenarios for each team with one click. Moreover, the technology monitors bookings across projects to prevent double bookings of teams and/or individuals. Traveler management, communications, booking updates and the exchange of team members — including employers and contractors — is handled easily via an intuitive app and “crew swap” function.
Time savings
by eliminating manual booking for each group and each worker
Travel policy compliance
Ensuring all recommendations align with company travel rules and negotiated hotel rates
Flexibility
Managers can override system choices or apply their own hotel preferences.
Time savings
by eliminating manual booking for each group and each worker
Travel policy compliance
Ensuring all recommendations align with company travel rules and negotiated hotel rates
Flexibility
Managers can override system choices or apply their own hotel preferences.
Design Process
From vision to execution: My UX design strategy playbook
Grounded in UX strategy, this project evolved into HRS’s Workforce-as-a-Service platform — digitizing bookings, payments, and operations while creating a new Business Process Automation unit. My design decisions balanced user needs with strategic business goals.
Business strategy
Validated research
Value innovation
Engaging UX
Crew Operations Platform
Workforce Travel Platform
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~65%
From Crew Operations to Workforce Travel, we extended our Lodging-as-a-Service platform by leveraging the proven UX and validated research from our existing Crew Operations product.
Fast-tracked design-to-development to shorten time-to-market by reusing existing features and design system components from other platforms
Ensured adoption with familiar user patterns from Crew Operations (e.g. booking flows)
Applied research-backed design flows for proven usability (e.g. booking process)
Transformed prior learnings into a scalable solution that extended seamlessly into Workforce Travel (e.g. dashboard overview)
Business strategy
Validated research
Value innovation
Engaging UX
From Crew Operations to Workforce Travel, we extended our Lodging-as-a-Service platform by leveraging the proven UX and validated research from our existing Crew Operations product.
Fast-tracked design-to-development to shorten time-to-market by reusing existing features and design system components from other platforms
Ensured adoption with familiar user patterns from Crew Operations (e.g. booking flows)
Applied research-backed design flows for proven usability (e.g. booking process)
Transformed prior learnings into a scalable solution that extended seamlessly into Workforce Travel (e.g. dashboard overview)
Crew Operations Platform
Workforce Travel Platform
~65%
Business strategy
From Crew Operations to Workforce Travel, we extended our Lodging-as-a-Service platform by leveraging the proven UX and validated research from our existing Crew Operations product.
Fast-tracked design-to-development to shorten time-to-market by reusing existing features and design system components from other platforms
Ensured adoption with familiar user patterns from Crew Operations (e.g. booking flows)
Applied research-backed design flows for proven usability (e.g. booking process)
Transformed prior learnings into a scalable solution that extended seamlessly into Workforce Travel (e.g. dashboard overview)
Business strategy
From Crew Operations to Workforce Travel, we extended our Lodging-as-a-Service platform by leveraging the proven UX and validated research from our existing Crew Operations product.
Fast-tracked design-to-development to shorten time-to-market by reusing existing features and design system components from other platforms
Ensured adoption with familiar user patterns from Crew Operations (e.g. booking flows)
Applied research-backed design flows for proven usability (e.g. booking process)
Transformed prior learnings into a scalable solution that extended seamlessly into Workforce Travel (e.g. dashboard overview)
Learnings
